The Client
Response Media is a data-driven digital marketing agency that turns data into measurable growth for its clients. Specializing in customer acquisition, loyalty, and marketing automation, Response Media helps brands build stronger customer relationships through personalized, data-led strategies.
Problem Statement:
- Response Media required a partner to manage and visualize large volumes of lead data for their clients.
- They sought end-to-end BI solutions covering data integration, analysis, interactive dashboards, reports, and AI-powered applications.
- High operational costs with the in-house team were directly impacting net profit.
Solution Implemented:
- Acted as a strategic channel partner for Response Media to deliver advanced solutions for high-ticket clients across Pharma, Healthcare, and Technology industries.
- Built customized solutions by integrating diverse data sources using Azure Data Factory or Domo.
- Loaded data into RDBMS like SQL Server and transformed it into OLAP models for analytics.
- Enabled consumption through visualization tools such as Power BI, Tableau, and Domo.
- Developed automated campaign generation tools with GTM tagging for efficient data tracking.
Results & Impact:
- Delivered cost-effective solutions that drive large-scale business outcomes and enable critical decision-making.
- Continuously upgraded and deployed cutting-edge AI/ML solutions to unlock greater value.
- AI/ML advancements optimized campaigns for higher win rates and accelerated year-over-year growth.
- The talent augmentation approach reduced high operational costs and boosted overall profitability.