The Client
Our client is an American company that manufactures fans, evaporative coolers, and controls for industrial, agricultural, commercial and residential use.
Problem Statement:
- Client generated large volumes of marketing data but struggled with inefficient systems for handling big datasets.
- Existing setup lacked the ability to accurately calculate complex metrics.
- Inaccurate metrics resulted in poor decision-making, reduced campaign effectiveness, and missed growth opportunities.
- Slow reporting due to system limitations delayed strategic adjustments and lowered operational efficiency.
Solution Implemented:
- Developed a comprehensive Marketing Analytics Dashboard to overcome system limitations and deliver accurate, actionable insights.
- Dashboard features included Sales Timeline Journey, Lead Sources, and Opportunity & Bookings, covering the full sales lifecycle.
- Enabled stakeholders to better understand performance trends and make faster, data-driven decisions.
- Implemented an Advanced Star Schema data model for efficient handling of large datasets with high performance and scalability.
Results & Impact:
- Improved accuracy in marketing KPI reporting by eliminating calculation errors
- Reduced manual effort and reporting time through automated data processing
- Delivered full visibility into the sales lifecycle via the Sales timeline journey
- Enabled faster, data-driven decisions with real-time, interactive insights. Established a scalable solution to manage large and complex marketing data efficiently.