The Client
Our client is a prominent baby-care brand, based in the US, which manufactures and sells its products across the globe. Trusted by parents worldwide, the brand has built a strong reputation leveraging innovation and consistent quality in infant care products.
Problem Statement:
- Client’s data was scattered across multiple sources without a centralized dashboard for vendor-level spend and performance tracking.
- Despite large data volumes, they lacked visibility to optimize budget planning effectively.
- Budget decisions were based on intuition and experience instead of data-driven analysis.
- Inefficient vendor-level tracking led to wasted resources on low-performing vendors, directly impacting financial outcomes.
Solution Implemented:
- Built a centralized visual dashboard to track vendor-level budget and performance metrics.
- Designed with budget optimization focus, covering email marketing, app performance, state-level performance, infant-stage impact, opt-in funnel, and Facebook marketing.
- Key top-level metrics included app installs, opt-ins, vendor spending, and consumer identification at different stages.
- Established a structured data integration process by merging files from multiple sources into a unified dataset.
- Stored data in SQL Server, applied cleaning and transformation, and created a daily auto-refreshing report.
Results & Impact:
- Accurate tracking of spending and performance
- Saved $$$ wasted on non-performing vendors
- Better budget optimization led to larger savings over the time
- Helped them plan their next budget more efficiently