The Client
Our client is a U.S.-based body contouring company and the exclusive provider of AirSculpt®—a minimally invasive procedure for body enhancement. They operate nationwide, delivering personalized transformations through advanced technology and exceptional patient care.
Problem Statement:
- Fragmented data across departments made it difficult to track the full customer journey and link marketing efforts to revenue.
- Absence of unified reporting caused inconsistent performance tracking and lack of clear KPI visibility.
- Inability to measure ROI accurately limited understanding of marketing effectiveness and customer behavior.
- Delayed insights into operations slowed decision-making and hindered business growth opportunities.
Solution Implemented:
- Developed and deployed a Marketing Analytics Dashboard integrating data from leads, clients, appointments, treatments, and revenue.
- Designed with performance-focused KPIs to monitor appointment efficiency, lead-to-treatment conversion, revenue, and profit.
- Implemented interactive, real-time reporting for faster, data-driven decision-making.
- Utilized a Snowflake data model for consistency, scalability, and flexible filtering across date, location, and marketing channels.
Results & Impact:
- Delivered a 360° analytics platform that eliminated data silos
- Provided full visibility into the customer journey, highlighting drop-offs and conversion bottlenecks
- Enabled actionable insights to optimize appointment and treatment utilization
- Improved ROI measurement by connecting marketing channels to actual revenue
- Empowered faster, data-driven decisions that boosted profitability and business growth